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Moms In 2025:

Moms are likely to consume a diverse range of digital media, with a strong emphasis on mobile and social platforms. Here are the key types of media moms are most likely to consume:

1. Social Media: Moms are heavily engaged with social platforms, using them for entertainment, information, and community building14. On average, moms check social media 15 times a day5.
2. Smartphones: 86% of moms access the internet via their cell phones, making mobile-friendly content crucial5. They spend approximately four hours a day online, primarily through mobile devices5.
3. Parenting Apps and Digital Tools: AI-powered parenting tools, such as smart baby monitors and developmental tracking apps, are becoming mainstream4.
4. Online Parenting Classes: There’s a rising trend in on-demand, flexible learning options for parents, covering various topics from sleep training to managing tantrums4.
5. Digital Magazines: 65% of Millennial moms read magazines on their smartphones, with parenthood magazines being the most popular genre (64% readership)1.
6. Video Content: 83% of Millennial moms use video sharing sites, significantly more than their Gen X counterparts1.
7. Mobile Apps: 78% of Millennial moms use mobile apps regularly1.
8. Pinterest and Instagram: These platforms are particularly influential, with 67% of Millennial moms indicating that Pinterest has inspired them to make a purchase1.
9. Podcasts and Music Streaming Services: These platforms are becoming increasingly popular for integrating brand content into moms’ daily routines5.
10. Online Communities and Forums: Platforms like Peanut and Reddit are gaining popularity as moms seek safe spaces to connect and share parenting experiences3.

This shift towards digital and social media consumption reflects the changing lifestyle of modern moms, who prioritize convenience, community, and mobile accessibility in their media choices.